Personal Life Media

Transcript

Woman: This program is brought to you by PersonalLifeMedia.com.

[musical interlude]

Meredith Medland: You're listening to “Living Green: Effortless Ecology for Everyday People.” I'm your host, Meredith Medland, and you can follow along with today’s show at www.LivingGreenShow.com. Today, you're going to meet Dave Burke. He's the President and COO of Primo to Go. He's responsible for the manufacturing, distribution, and marketing of a new environmentally friendly water bottle that’s made from plants, not crude oil. In this episode, Dave will tell you why bottled water is a smart decision, how we can green our lifestyle even more by simple choices. He's going to let us in the backdoor of his attitudes, values, and behaviors around living green.

He is a beverage guy, he used to work as the Chief Marketing Officer for Pepsi as well, years later, the Vice President of Sales and Marketing for Coca-Cola. We've got some big brand, some good delivery coming from Dave today. We're going to learn about Primo water, the bottled water industry, and why it's so important to drink more water right now. So I'm about to open my bottle of Primo water, we're going to talk all about it. But first, we'll bring you some highlights from today’s show.

Dave Burke: We were very careful constructing this, a bit like building a house, if you will. We tested it, we retested it, and about three years ago, we got it right. What made us feel really good about bringing a water in a bio-resin to market was a simple fact. That is, if all beverage bottles were made from the same natural bio-resin that’s made from corn, as you pointed out, we would save a billion gallons of gasoline a year as a US economy. If we had all of the bottled water market using a bio-resin, we would use slightly more than one-tenth of 1% of the US corn. The State of Michigan threw 37 million bushels of corn away last year as an example.

The number one thing we found was--and this is, I'm a Dad and I have a Dad, so this is nothing against fathers--that this eco guilt that is being carried in society today is principally being carried by Moms.

Meredith Medland: Dave, welcome to “Living Green.” I'm so glad to have you on the show.

Dave Burke: Hey, Meredith! Thanks for having me. It's good to be here.

Meredith Medland: All right. So why don’t we talk about a couple of things that you put together about water fact. So the first is that water is the number one cause of daytime fatigue. The second is that even mild dehydration will slow down your metabolism as much as 3%. So when I read that preparing for today’s show, the first thing that I did was get a glass of water, some water out on my table actually filled in old water bottle. Then I realized that you were so kind as to send me some Primo water, which I had some yesterday, and I've got my bottle right here. It's this absolutely beautiful bottle and I'll take a little drink here. [drinks water]. Aah, pretty good.

Dave Burke: Good! Good!

Meredith Medland: It actually tastes different than some of the water brands that I drink. Why does it taste different?

Dave Burke: Yes, a couple of things. We'll talk about the packaging in just a second, but what is incredibly important for us to make sure that we have the world’s best tasting water and taste perfection. What we do, specifically, is we actually take the water from our sources, we stripped all of the parts out of it, essentially, getting it down to the highest possible standard in the industry. Then, Meredith, we actually put a very small amount of enriched minerals back in our water for taste.

Meredith Medland: Isn't it like Epsom salt or something that you put in?

Dave Burke: It's proprietary so I prefer not to tell you exactly what it is. But I'll tell you, I think, most importantly, we were very careful constructing this, a bit like building a house, if you will. We tested it, we retested it, and about three years ago, we got it right. This past year, we actually did blind taste tests by an independent third party, we did about 6,000 blind taste tests. All these against the leading spring water in a particular US city, and we won, actually, three out of four of those taste tests. Not surprisingly, we won four out of five blind taste tests against tap water.

It's funny, too, I mean, I've got a 16- and a 14-year-old son and a daughter, respectively, and we're [xx] a whole generation of kids that understand taste of water. I was an old software guy so, generally, I'll take whatever is cold and what's in front of me. But the [xx] generation come and they think about water in an entirely different way, they can delineate taste. We're happy that our taste tests came out the way they did and we think we got a taste profile nailed.

Meredith Medland: Now, I've heard that. I didn’t think I'd be able to tell the difference when I drink your water. Definitely, we're going to talk about the packaging of the water and I want to make sure that our listeners know that, obviously, you’ve partnered with Personal Life Media. Our shows, you know, we don’t generally interview vendors or do sort of advertorial kind of conversations. So Dave, one thing that I want to make sure that we start our show off with today is the promise to our listeners that we are going to talk about Primo. We are going to talk about water, but what they’ll ultimately end up with at the end of the show is a really strong educational piece about water and water choices as well as your attitudes, values, and beliefs around living green. How that’s even changed since you began working with Primo water. We make sure that we focus on that for them.

Dave Burke: Yes, absolutely.

Meredith Medland: Excellent. So the other thing that surprised me in my research about water in general is that 75% of Americans are chronically dehydrated. Seriously, if you're near water right now, go get a drink. I mean, that’s the main take away from this whole thing. As you do that, now I want to talk about your packaging. Dave, one of the things that I experienced as the host of “Living Green” is when I go out, people are noticing what I'm doing because I have this green brand on me. Of course, not everything that I do is green and it's a complete process of becoming more and more conscious. So when I'm holding a Primo water bottle, I'm pretty excited because the bottle is made from corn, which we know, is a natural and renewable resource. But, there's now all these controversy around corn and does it cost more to actually have corn water bottles and it's a big debate. So can you clear some of that up?

Dave Burke: Sure, I'd be happy to. Here's the simple thought about a bottle made from a bio-resin. Not a lot of people actually, Meredith, know this but what made us feel good--we have to feel good because we're certainly haven’t taken any money economically doing this, that’s for sure. But what made us feel really good about bringing water in a bio-resin to market was a simple fact. That is, if all beverage bottles were made from the same natural bio-resin that’s made form corn, as you pointed out, we would save a billion gallons of gasoline a year as a US economy. That’s billion with a b. It's a big, big number.

So it's clear that this old model--if you will--that’s now 40 or 50 years old, of using petroleum-based packaging, that’s yesterday’s news. That’s clearly not the right way, I think, to make a statement as somebody not bring in packaging to market and we're certainly go there a little bit more. The interesting thing to your question about this so-called “food versus fuel debate” is again if we had all of the bottled water market using a bio-resin, we would use slightly more than one-tenth of 1% of the US corn.

The State of Michigan threw 37 million bushels of corn away last year as an example. So the amount of corn, specifically, that’s used to make bio-resin in America is actually really, really small amount, that’s the good news. The even better news, and again, when we think about where we are today and where we're going from a vision perspective, the same bio-resin could actually be made from any plant, plants with extremely low utility. Sugar beets or simple grasses and [xx], as example, that really have no utility to human life at this point.

Frankly, the only reason why it's corn today is that it happens to be the nearest, most abundant, and cheapest--believe or not--cheapest crop that’s available in the center part of the United States where the plant is located. So it's really cool when you think about the fact that we actually could take packaging, not only is it reusable and sustainable, but it actually could be almost valueless in its current form grown on the planet. That’s pretty speciall stuff.

Meredith Medland: Now, are there other bottled--so, visualize all the 20 different kinds of waters at the local market, are there are other bottles that use the same system that you do? Who are your competitors? What research do you have about that transaction or that choice that gets made while you're in front of a bunch of water choices?

Dave Burke: Yes, really good question. We do not have a competitor, so we're the only bottled water in America that will be made from Ingeo, it's what it's called. The Ingeo branded natural bio-resin, which again, is really, really special stuff. What we found out, we were really, really careful. We wanted to do this right. We actually tested our Primo water bottles in the marketplace last year. We tested for a lot of different reasons. We wanted to know if we have a significant idea and we tend to get down on the street and get right to consumers and find out. I think, your listeners, Meredith, might appreciate some of the things we've found.

Meredith Medland: Please, tell.

Dave Burke: The number one thing we found was--and this is, I'm a Dad and I have a Dad, so this is nothing against fathers. That this eco-guilt that is being carried in society today is principally being carried by Moms. Again, I mean no disrespect of any kind to Dads and men that are out there listening, but the reality is, particularly, this 25-54-year old typically mothers, specifically, seems to be carrying this eco guilt bigger than we thought.

The second thing we learned was she, as a consumer, is really not interested. She is interested in learning about things from you, from the Internet, from her neighbor. She doesn’t want to see a big ad in the newspaper. She doesn’t want to see a big Super Bowl ad for a beverage. That’s not how she makes decisions anymore. We found that, obviously, pretty interesting, too. We don’t do that kind of work as a company, we don’t do this big ads but we found that was pretty interesting.

And then the third thing we found was, she is looking--particularly where she buys her groceries for herself or her significant other or her family--she's looking for a way with the purchase. Not the consumption, not when she's home, but the actual act of purchasing, to do something good for the environment, and she has a few choices. She has very, very few choices whether she buys at her favorite club store or favorite grocery store or favorite mass merchandise or even where she buys her coffee or her cold drink on the way home from work. She has a hard time finding a way to demonstrate she cares about the environment in a simple way without sacrifice. We sort of put those three big learnings together and we thought, “We have a way, I think, to help her,” and we got pretty excited about that last year.

Meredith Medland: Hm, I love it. Well, when we come back from the break, we're going to talk a little bit more about how you did help her and a little bit more about water in general. How you get Primo water. I have some other questions about your transition from bottled beverages, Coca-Cola and Pepsi, into water and how that affected you just from a green consciousness standpoint?

So, we're going to take a break to thank our sponsors. When we come back, we'll talk more about “Living Green.” Sounds good?

Dave Burke: Sounds great!

Meredith Medland: All right. Thanks, Dave. My name is Meredith Medland and you're listening to “Living Green: Effortless Ecologically for Everyday People.”

[podcast break]

Meredith Medland: You're listening to “Living Green: Effortless Ecologically for Everyday People” and we're here with Dave Burke. Dave is the President and COO of the Primo to Go, which is the water that we're talking about today. What makes his history so interesting is that he previously served as the CMO, the Chief Marketing Officer, for Pepsi as well as the VP of Sales and Marketing for Coca-Cola. So Dave, I'm interested in this transition from [xx] carbonated drinks to eco-friendly bottled water. What's that then like from just the personal growth standpoint?

Dave Burke: Yes, it's probably more age than growth, Meredith. It's probably a simple way to put it, but I'll with you just a couple of thoughts for your listeners for whatever this is worth. I would start up by a hand over my heart saying I certainly don’t pretend to be a green guy or all the way there. I am unabashedly interested in doing what I can for the environment, that’s for sure. So I got ways to go, I'm in the process of being converted, I guess, is the best way to put it.

Here's what is, I guess, I reflect on a couple of decades with those firms that you’ve mentioned. To me, the very, very small and nearly insignificant thing that I can do with my time left on the planet, if I could do something for the environment, I sure had these principles. It had to be simple, and I don’t mean any, again, disrespect to those bringing products to market or processes to the US society, that’s complex. But I don’t think paying a whole lot of money or buying a durable good every six or eight or ten years, I don’t think that’s simple. I think that’s complicated, so simple was point one.

Second of all, my simple thought was in order for this to be big, I do not believe the urge to do something good for the environment whether your my age of 40 or whether you're 20 or 10 or you're 80. I do not think that’s a small number of people. I think it's a large number of people. I think the problem is there's no way to act with your consumption or your behavior. There's very, very few ways to act. So our second point was, it can't be with sacrifice. Again, I mean no disrespect. To buy a hybrid car, I have to spend $5,000 more. To buy an efficient light bulb, I have to spend twice. We don’t think that’s right, I don’t think that’s right. I don’t think that’s consistent with what our vision is. So point two was it had to be no sacrifice, essentially.

In point three was--and maybe I was joking earlier about age because I'm getting older--I don’t want to have any regrets. That’s not to say I walk around with a heavy heart working for these other firms. But I got an opportunity to do something here with this great team of people that I work with, to do something different and to, you know, maybe teach my kids along the way and teach my nieces and nephews. I don’t pretend to be more than I am, but maybe there's something I can do. If not, maybe I'll get a little bit of eco guilt that I referred to earlier and I'm not going to have any regrets. If that helps, I don’t know if that helps or not.

Meredith Medland: Yes. Thank you for sharing that. One of the things that I think is really exciting about what you're doing is in June of this year, Primo water is going to be in Target. I personally find that completely compelling because I think, there obviously are many people still buying bottled water. I mean, anticipating a lot of our listeners being like, “Why are you doing an episode on bottled water? How about let's do an episode on the stainless steel water carrier, not another water manufacturer” kind of thing. But the truth is, there are still many people buying bottled water and there's still a need for bottled water. So I'm excited about this opportunity and it's important to me to highlight some of the neat things that are happening with Primo.

Dave Burke: To your point, Meredith, it is cash, it is an incredibly big category to over 10 billion in sales. I guess, to a lot of people who may be don’t know, is bottled water is still growing at 10% a year. So there is a massive wave of consumerism in bottled water and it really, despite some of the noise that’s out there, it really isn't letting up.

Meredith Medland: Had you had to come up with answers to that question of why you're even bothering with bottled water? How about putting a stainless steel container for your water? Did you get any flack from people?

Dave Burke: No, not really. To be honest with you, we get more, “I appreciate you're trying to do something and solve the problem at the beginning of life.” Meaning, what's your packaging is made from rather than the end of life. Really, we get more accolades, but I appreciate those perspectives. Again, we're not pretending for everybody, that’s for sure, but, gosh, there's a whole lot of people buying bottled water out there. I think a lot of them are going to care and a lot of them are going to act. We have a vision that we set out there that I'll be happy to share with you later if you like.

Meredith Medland: Yes, [xx] here and now.

Dave Burke: Yes. Again, bear with me for a moment, I think, we can get to all of our packaging, where all of the material that is in it made from a renewable resource. That’s a place no product anywhere in America in any industry has been able to do. We're actually closer than we think, maybe only a year or two away from that. I think if we can--again, it's incredibly unfortunate what the world price of crude oil is doing. But the other reality is we actually maybe able to be more affordable in the future, that is, retail price going down not up, which there are anyone that wouldn't help, that’s for sure.

So, to be 100% renewable, to be 100% affordable, that’s a pretty special place, we think, we can get to. There's a bit of an esoteric argument out there that your children or your children’s children could be drinking a bottle of water in 2060 where the corn was grown in 2005, so it's grown once and lives forever. That vision, while a couple of years ago was unthinkable, it's not that far away. It's really not that far away. So we're trying our darndest to get there, that’s for sure.

Meredith Medland: Well, I acknowledge that. It's very, very, very exciting and thank you so much for being on this journey. Let's talk about some of the key take aways from this podcast. So just maybe three points that we’d like the listeners to take away. Obviously, number one is we need to know that the difference between Primo and other waters is that it's an American-grown bottle that’s made from corn and not crude oil. Before the show, we talked a little bit about the distinctions around that, and I'd love you to share the big details around how your bottle is made. How does that [xx] from corn to the bottle.

Dave Burke: Yes, sure. I'm not a Chemistry major so I will have to keep it simple because I am. But essentially--this is for your listeners--we take corn, it is separated into dextrose, the dextrose is fermented, and out of that fermentation comes a substance called polylactic acid, PLA for short. Meredith, you know when you workout or you lift weights or you jog or whatever and your muscles get sore, you know that feeling, that’s actually polylactic acid in your body. It's the same exact material that comes out of corn, comes out of dextrose.

So that polylactic acid, that PLA, actually forms a palette of bio-resin, it looks like a grain of rice. We take that grain of rice, we turn it into a pre-form, looks like your thumb, that goes to another proprietary step where it's seeded and blown like a balloon, it's blown into a bottle. Then it's filled with our proprietary water and packaged and shipped to your favorite store. So it's about as simple as I can make it, but it's way more complicated than that. But that’s effectively how it goes from good old Nebraska-grown corn today to your store shelf.

Meredith Medland: Thank you. All right, so we know how it's made. Number two is, what else can you share with us about what happen at the actual moment of choosing bottled water when you're at the store?

Dave Burke: Yes, and I alluded to this earlier a little bit, what we found was, and this was pleasantly surprising. I think, we knew at the time we had an idea, this notion that I feel like I'm doing something good for the environment in a simple non-sacrificial way right in the water aisle in addition to buying a product that I enjoy when I'm home with my family or using it for my meals, etc., but I feel good twice. We got a two-for-one kind of piece of feedback, if you will, and we thought that was really, really powerful.

I spoke to some of our retail partners, you mentioned Target and Windex [xx] and Kroger, and others, some of our retail partners have said, “You know, we really appreciate you doing this. I've got 30,000 food containers in my store and I don’t have many options to offer my consumers a way to make that leap, “I feel good for the environment.” There aren't that many choices today. The good news is, Meredith, there’ll be more so we know we're sort of at the beginning of this, and we think many, many others will come and that’s a good thing, it's a good thing for everybody.

Meredith Medland: Pefect, all right. Then the last question, it's probably the most important question to you, is where can we buy it? You just [xx] of places, but I got to ask you that. Right?

Dave Burke: Sure, sure. We are in 2,400 Kroger food stores today--today being April--and that would be if you're listeners on the West Coast, Fred Meyer [sp], Ralph’s, Food for Less, [xx] in Utah. Those are all part of the wonderful Kroger family. Then, you had mentioned Target, we will be in Target, Albertson’s across the Southern US - California, Texas, Florida. Windex and Publix [sp] are going to be great customers of ours. We'll be rolling out to a variety of places beyond that. I should say one other thing, again, back to my thought about the consumers shouldn’t have to sacrifice, you'll pay about $5 for a case of water. This is not premium price. We didn’t think that was the right thing to do. We think that will be affordable for everybody.

Meredith Medland: Delightful. I'm really excited about this. We're going to take a break to thank our sponsors. When we come back from the break, we're going to go along with the structure of the “Living Green Show” which is, generally, three segments. The last segment is about the spiritual practices or eco-spiritual practices of the person that I'm interviewing, and that’s going to be you. How you make your life work and how you connect with Mother Nature, God, or the environment. What you're doing in your own personal life so maybe we can take some tips from that when we go home today. So we're going to take a break to thank our sponsors and we'll be back right after this.

[podcast break]

Meredith Medland: You're listening to “Living Green: Effortless Ecology for Everyday People.” My name is Meredith Medland and I'm here with Dave Burke. Dave is from Primo Water and we're talking all about water and what it can do for you. Remember that 75% of Americans are chronically dehydrated and lack of water is the number one cause of daytime fatigue. If you're getting those midnight cravings, you know, one glass of water can shot those down and just allow you to go to bed peacefully. So water is an important thing. Sixty percent of the US population drinks bottled water, and as Dave told us earlier, it's a huge and growing segment. So even if you're a stainless steel container person, you may want to consider pointing your friends and family to Primo water because it is American grown, it's made from corn not crude oil.

If you want to learn more about what we're talking about, you can go to www.LivingGreenShow.com. On the right hand rail, you’ll see Dave Burke’s name there. You'll also see this episode, and if you click on “Episode Detail,” there is a paragraph about this show. Then, if you'll scroll down, you'll see an actual written transcript from today’s show. So all the resources, if you're educating yourself on water or how these bottles are made, that’s all there. You can also find great videos and information on the Primo website, and we'll talk a little bit more about that at the end of today’s show.

I also want to mention that if you're enjoying “Living Green,” I would really appreciate it if you would go into the “Customer Review Section” of iTunes and give a five-star rating and a few comments about the show. Those consumer reviews allow the show to lift up to the top for the iTunes people that say who's on top and we get more green shows with more green exposure. So that’s really a simple way that you can help me help the podcast and help more people learn more about green.

So, I want to get back to this special part of my show, which I love the third [xx] of “Living Green,” which is always about the spiritual awakenings or eco-awakenings of my guest. So Dave, welcome back from the break.

Dave Burke: Thanks, Meredith.

Meredith Medland: You know, I want to talk to you a little bit about a lot of the experiences that you had in the outdoors. You’ve been training, practically, your whole life for some very exciting things that have happened to you. But particularly in the last two years, your relationship to the outdoors has changed. Can you tell our listeners a little bit about that?

Dave Burke: Yes, thank you for the question. Perhaps an unintended consequence, I'll share with your listeners, I've had juvenile diabetes since I was three years old, so I've had it for over 41 years. I had set a personal goal of mine, kind of a value goal of mine, to see if I could become the oldest person with diabetes to complete a marathon. And I did that, I'm happy to tell you. I did that in January, the Walt Disney World Marathon, 26.21. Everyone of America [xx].

Meredith Medland: [shouts] I understand that long haul. Yes.

Dave Burke: I'm not a runner, that’s for sure. So I had to train and it took me, honestly, about two years real discipline. I ran to the Arches in St. Louis when I was in Business Fair. I ran on the beach in Charleston. I ran at the Riverwalk in Austin. I ran at Broadway in 12 degrees in December in downtown New York City. The training act took me outside, typically, alone, when it was quiet. There wasn’t traffic, there wasn’t people. I'm not this kind of guy, typically, but just the kind of plugging in a little bit to nature. The smell is different; the sounds are different.

There are some spectacular places in the country, even buried in buildings and buried in people that are really, really special places to be a part of. Were it not for my sort of singular quest to complete this marathon, I would have never experience these places outdoor.  I'm the kind that gets up really, really early, long before the sun rises. I don’t care if it's 5 degrees or 100 degrees, but it's sort of taught me to get back into the world, of being outside, and enjoy what God gave us, that’s for sure.

Meredith Medland: As you're speaking, I remember the first marathon that I did, it's actually in San Francisco, but it was with the Leukemia Society Team and training.

Dave Burke: Sure. Sure.

Meredith Medland: Yes. I ran, I was living in Green Bay, Wisconsin, I'm from Appleton. And I was running along this old farm fields because that’s pretty much the way that you could get your training in. I would have my friends from college ride their bikes along with me, we're part of the Mileage as the increased the 15 miles plus in the training sessions. I have some of the greatest memories as seeing the dairy farmers and the cows and the corn and all the nature in that. There was a connection to the birds.

Also, an understanding on the impact of the cars because I would be kind of running along, and then all of a sudden, the random car would pass. I'd be like, “Oh, wait a minute. I'm not underneath your tail I thought I was.” Just really getting in touch with the smell of the skunk that, unfortunately, got ran over by a car. Or, you know, just nature having its course, both the cycle of life and death being present on those roads.

Dave Burke: Yes, and you're describing it so vividly, I'm assuming that wasn’t yesterday, and it's still with you in a real palpable sense, and it was the same way with me. I can see the Arch, I can see the sun coming up, I can see the empty Broadway running north in New York City. I can see the river often and there was nobody there and it was dark out in Austin, and all the other places that I ran. It's so vivid and, again, it wasn’t yesterday, by any stretch of the imagination. So, it's nice to get back and plug down. We live our lives too fast sometimes, I think.

Meredith Medland: Now, you did achieve that and you finished the race. Give us the official accolade you received, so we can cheer you on.

Dave Burke: Yes. About what I became, you mean, by completing?

Meredith Medland: Yes, exactly.

Dave Burke: Yes. I became the oldest juvenile diabetic man or woman to complete a marathon.

Meredith Medland: Woo! [shouts] All right.

Dave Burke: So thank you, thank you. Thank you very much. It will be my first, last, and only, that’s for sure. [laughter]

Meredith Medland: Well, one of the things that I love about that share is just to reminder that getting outside is one of the deepest way that we can take the glory and the beauty of Mother Nature with us each day. Getting outside is a key part of that, and so is being well-nourished and also well-hydrated. So it looks like you’ve got your feelings and your activities along the lines of a great product. I'm so happy that what you, guys, are doing, I think, is great. I actually really like your water. I know that would be a really key thing to say, but I actually do really like it and it actually does taste different which I found shocking and surprising.

Dave Burke: I'm thrilled you like it and I can't thank you enough for having us on.

Meredith Medland: My pleasure, my pleasure. So before we go, I just want to go over a few pieces of information that our listeners can leave with. The first is that if you want to order Primo water, right now that’s not available on the website. However, you can look for it in the stores that Dave mentioned earlier and we'll go through those. The second is that when you're attending green conferences, you may just see me interviewing attendees as well as some of the speakers, sharing a little Primo water, so keep your eyes open for that.

If you're interested in being on “Living Green,” or you have other guests that you're interested in bringing to me, you can email me at Meredith@LivingGreenShow.com. You're welcome to post feedback on the blog at LivingGreenShow.com or email me and I love interacting with my listeners, so thank you for that. I also want to remind you that there's a great opportunity for you to be more hydrated in general. So bring your stainless steel mugs, fill them up with water when you have the opportunity to buy Primo, buy Primo. Most importantly, if you are a conference organizer or a corporate organizer and you want to make a healthier choice for the planet, remember that you can contact Primo.

Dave, I'm going to leave the last couple of minutes here to say who again to get in touch with, give us the website’s URL, tell us a little bit more about the media coverage that’s on the site, [xx] at those videos that you’ve produced. So give us the official sales spiel in 60 seconds or less.

Dave Burke: First of all, find us at www.PrimoWater.com. We are made from plants, not crude oil; meaning we are renewable. We help kick our foreign oil addiction and you can feel good twice, that is, for your body and for the environment. Finally, make sure you check out our new webepisodes. There are three about one-minute segments that will tell you the whole story of how we go all the way from a green Nebraska cornfield to the pantry in your kitchen.

Meredith Medland: Fantastic. Thank you so much for being on the show. I really appreciate your time today.

Dave Burke: Take care, Meredith. Thanks for having me.

Meredith Medland: You're welcome. You're listening to “Living Green: Effortless Ecology for Everyday People.” I'm your host, Meredith Medland, and I encourage you to check out transcript of this show and other shows on the Personal Life Media Network. If you're looking for a live show, you might love to listen to “Hug Trees” from the HugTrees.org guy. It's a music show and an interview show with fun, eco, children songs, and it's nice and alive and happening. So you can check that in an episode right prior to this one.

So have a great day. Keep living green. Get outside. Stay hydrated, and I'd love to have your listening ears again. So visit us again at www.LivingGreenShow.com. Thanks so much and have a great day. Keep living green.

Woman: Find more great shows like this on PersonalLifeMedia.com.

[music fades out]